The campaign will focus on increasing awareness about cancer, de-addiction and lethal effects of tobacco
Ministry of State for Health and Family Welfare has spearheaded a cancer awareness initiative, ’Cancel Cancer’ at Lady Hardinge Medical College, Delhi. Hon’ble Minister of State for Health and Family Welfare, Government of India, Shri Faggan Singh Kulaste; Shri Naresh Kumar Tyagi, President, Lady Hardinge Medical College and Smt. S.K Hospital Employees Union; Shri Bishamber Dayal, General Secretary, Lady Hardinge Medical College and Smt. S.K Hospital Employees Union; Dr. A.P Maheshwari, IPS, A.D.G. BSF and the renowned doctors from Lady Hardinge Medical College and Safdarjung Hospital were present at the launch of the campaign in New Delhi to promote the cause. The 360 degree event work has been conceptulised by Design Theka, BVM Design and Media House Pvt. Ltd., a creative led advertising agency based in Delhi. The initiative aims to focus on increasing awareness on various lethal effects of tobacco, causes of cancer and the measures taken to control it and with help of rich media will amplify engagement on digital platform to take the cause to the next level.
According to a report released in the year 2013 by the Government of India, in India, the age of one in every five person addicted to tobacco is less than 21 years. The report also mentions that out of 2 crore homeless children in India, 40-70% children come in contact with some or the other form of intoxication. There are many kids falling for some or the other kind of intoxication before the age of 5.
On the launch, Hon’ble Minister of State for Health and Family Welfare, Government of India, Shri Faggan Singh Kulaste said, “Today, tobacco and its products are easily available at cheaper rates at every nook and corner of our country. These are being consumed mainly by the youth specially the school going kids of the middle and poor class. The sale of tobacco has been banned in the states of Gujarat and Maharashtra. In Delhi, the ban on tobacco has been imposed many times but this is reflected only on papers.” He further adds, “The campaign aims at educating people against the hazards of tobacco that is the root cause of cancer. The government supports this cause. We should actively participate in this noble campaign and contribute in any way possible to bring about the necessary change.”
Further, 34.6% population of our country is consuming tobacco. Out of these, 47.9% are males whereas 20.3% are females. One in every 10 deaths is due to consumption of tobacco and by the year 2030, 80 lakh people would die because of high tobacco consumption.